At Daxtra, I drove a rework of our content strategy, pivoting from reactive blog announcements to comprehensive, full-funnel content marketing (which, by the way, increased our MQLs by 18% within a year).

This included owning Daxtra’s blog content and leveraging it to drive thought leadership, improve brand awareness, and establish a more modern brand voice.

“Rich Data, Poor Data,” is one of several blog posts that served to position Daxtra as a thought leader among its target audience.

AI is everywhere - and in the early days of its explosion, I wrote and edited this white paper for Daxtra, to guide their audience of recruiters through their first implementation of generative AI tools.

Speaking to end-users, decision makers and thought leaders across staffing and enterprise HR operations, this white paper presented the latest industry predictions about AI and gave practical tips to help responsibly implement generative AI into the recruiting process.

Each year, the PATH Foundation presents its impact on the community in an annual report.

I owned the production of this report: from conception and drafting to art direction and distribution.

I managed agency teams, writers, and designers, and interviewed community members to accurately represent the Foundation’s work, all through the lens of ethical storytelling. It’s a labor of love and care that ultimately shows in the final product.

As a content marketer at Corpay One, I created content that appealed to customers at various stages of the funnel. This piece shared informative, educational content, while also relating to relevant product features and value propositions.

I started my career at Jackson Spalding in Atlanta. There, I worked on public relations for the Primrose Schools account.

Among multiple campaigns, press releases, and media relations, I earned a placement in Forbes, highlighting the client’s franchising efforts and brand history—elevating brand awareness and thought leadership on a national scale.