A white paper to guide recruiters through their first implementation of generative AI tools. Speaking to end-users, decision makers and thought leaders across staffing and enterprise HR operations, this white paper presented the latest industry musings on AI and gave practical tips to help responsibly implement generative AI into the recruiting process.

This piece is gated, but you can view the landing page at the button below for a brief summary or email me for more information.

The Annual Report is published each fiscal year and distributed via email, social and direct mail campaigns. I oversaw each report from start to finish, coordinating with stakeholders across the Foundation, creative teams and community advocates to align on messaging and content. This also included researching and interviewing grantees to tell meaningful stories, ensuring equitable storytelling practices, selecting photos and coordinating design and publication.

As a content marketer at Corpay One, I created content that appealed to customers at various stages of the funnel. This piece shared informative, educational content, while also relating to relevant product features and value propositions.

I have extensive experience writing and pitching press releases. This is a sample of the former, written to announce recipients of PATH Foundation grant funding.

In my time at Jackson Spalding, I created blog content with a focus on B2B franchise and real estate audiences. This post, featuring an interview with a franchise owner, showcased what the process was like, ending with a call to action to join the company in-person at a conference to drive traffic and generate warm leads.

At Western, I coordinated between the Web Development and Marketing teams, creating new content and auditing existing content. One of my favorite projects in ths role was interviewing students and alumni to create Mountaineer Profiles, giving prospective students a look at real people who chose Western.

A successful pitch led to successful earned on Forbes.com, highlighting the client’s franchising efforts and the origin of the brand.

Managed and implemented a redesign of the PATH Foudation’s website, working closely with internal and external teams to align creative visions and overhaul existing website content.